JO GORDON

JO GORDON - The art of creating woolen dreams

Being a teen of 16 years, living in cold Scotland is one of the first memories JO GORDON talks about, when being asked about her passion for wool and knitwear.

JO GORDON and Anotherson crossed paths some years ago while attending a Paris fashion fair. It's been one of these very rare occasions, coming around a corner eyeing a collection, you immediately consider a rare jewel - true story.

JO GORDON believes in honest made products with functional value. For her, wool is the foundation of an honest and functional knitwear and Scotland has a long history of making and producing some of the best woolen products in the world.

People with incredible skills operate mills, which share the passion for tradition and craft. Often family driven and small businesses, these manufacturers understand the importance of keeping traditional skills alive. They are the best at what they do, being able to supply a quality and authenticity that is at the heart of each JO GORDON collection and every single knitted product.

Collaborating with these manufacturerers, often leads to ways to interpret particular processing or may be used for production methods in unexpected ways, reinterpreting an old kniiting technique or resurrecting an archived, vintage pattern. Finding ways to mix the old with the new is an essential part of JO GORDONs design process.

Regarding skill and technique as basic component of woolen products and knitwear, it comes to colour.

Colour is an ingredient of utmost importance in JO GORDON design. Colour gives flexibility and can reinvent something familiar, pattern on simple forms may provide changes of context and mood.

Sustainability is an important aspect of JO GORDONs dedication to ethical practice, environmental and social responsibility, only a naturally regenerative and circular material like lambswool will provide.

The JO GORDON collection is entirely manufactured in Scotland and within the United Kingdom, what reduces the carbon footprint, keeps the supply chain local and ensures fair wages, safe working conditions, health and wellbeing.

Certifies like the RWS (Responsible Wool Standard), GOTS (Global Organic Textile Standard) and responsible packaging, ensure the JO GORDON collection to fulfill strict environmental and social criteria.

In JO GORDONS words and belief, being part and cooperative head of the process from design to manufacture is vitally important in creating knitwear that will be as enduring as the origins it comes from – knitwear that you will want to care for and in return will serve you well.