Rude Riders shows a collection committed towards 100% lifestyle. The story of each item is not taken from the past, its an individual and uncompromising tool to express yourself, style and attitude.
The development of a collection like Rude Riders seems to be a roadtrip along a timeline from the past to our present being. Authenticity is gained by the use of historic biker-style prints showing typical elements like scull and pistons. Special treated fabrics, showing colour fading and slight abrasion are symbolic for a progressive and contemporary look.
Other than many labels Rude Riders don't claims to be the one and only company to relaunch the most authentic originals from the past, serving the stories from yesterday in honor of the good old times. Displaying typical prints taken from motorcycle culture tends more to be a game of progressive coolness far away from what has been, to provide contemporary clothing for independent individuality.
Based on traditional motorcycle and biker designs the shirts from Rude Riders are created by the use of the most advanced techniques and garment treatment for the best and most authentic result in vintage style.
Handmade irregularities and imperfections are signs of valuable and experienced craftsmanship to create every single shirt in the character of uniqueness. The key to the collection of Rude Riders is contemporary and based on lifestyle, the past serves to deliver the iconic dna.