WOOD WOOD - Creative streetwear from Copenhagen
The Copenhagen Label Wood Wood was founded in 2002 inspired by subcultur, music and sports, to create a innopvative and contemporary lifestyle collection with a very own siognature.
Wood Wood soon developed to be an attractive partner for exclusive collaborative works. Meanwhile more than 50 collaborations with international leading brands like Nike, LEGO, Adidas and sought-after cutting-edge brands were realised. Artists like Peter Sutherland, Elmgreen & Dragset and So-Me shared their ideas with Wood Wood.
Wood Wood still is based copenhagen and run by co-founders Karl-Oskar Olsen and Brian Jensen, who describe their brand as modern Street- and Sportswear with strong roots in graffity, streetculture, music and sport.
Today Wood Wood is one of the hippest creative brands on the fashion market. Over the years the design became cleaner without ever losing the playfulness of its beginning. By Olsen and Jensen saying, a mostly powerful inspiration for Wood Wood is music and not by coincidence, both of them grew up in Roskilde togehter with the famous Roskilde Music Festival.
The exceptional and unique Wood Wood collection i added by the Double-A Line, showing basics with kick and strong affinity with sport. The Double-A Line is T-Shirts, Hoodies and Sweats in realxed designs made from superior fabrics.
Despite all evolution and creative development, Wood Wood never got lost of its distinctive identity. The unique aesthetic of Wood Wood is a strong and fundamental part of the brand.
A well balanced selection of Wood Wood and Double-A styles is a powerful tool for Another Son to create individual and creative content in the lifestyle and sports segments of menswear and fashion.